British Airways Using YouTube to Recruit Pilots

British Airways (BA) is beginning its largest recruitment drive for pilots in more than a decade as the carrier expands the fleet with new models. The airline plans to hire 800 pilots by 2016 in anticipation of taking delivery of Boeing 787 Dreamliners and Airbus SAS A380 jumbo jets starting in two years.

“We need new pilots to cover for increased training for flight crew due to fly the new aircraft,” said Tony Cane, a BA spokesman. “We are ensuring that we have the right mix of new and experienced pilots for the coming years.”

For the first time, BA is using YouTube to aid their recruitment. Their video promotes the 'Future Pilot Programme' and features the airline's pilots describing their role, the requirements for the job and the benefits of working with BA.